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Direct‐to‐consumer prescription drug advertising: a study of consumer attitudes and behavioral intentions
Mullner, Ross, Singh, Tanuja, Smith, DonnavieveVolume:
22
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/07363760510631101
Date:
December, 2005
File:
PDF, 228 KB
english, 2005