Relations among attractiveness of endorsers, match‐up, and purchase intention in sport marketing in China
Tingchi Liu, Matthew, Huang, Yu‐Ying, Minghua, JiangVolume:
24
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/07363760710822945
Date:
September, 2007
File:
PDF, 218 KB
english, 2007