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Relations among attractiveness of endorsers, match‐up, and...

Relations among attractiveness of endorsers, match‐up, and purchase intention in sport marketing in China

Tingchi Liu, Matthew, Huang, Yu‐Ying, Minghua, Jiang
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Volume:
24
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/07363760710822945
Date:
September, 2007
File:
PDF, 218 KB
english, 2007
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