The emergence of marketing in Millennial new ventures

The emergence of marketing in Millennial new ventures

Pitta, Dennis, Lingelbach, David, Patino, Anthony, Pitta, Dennis A.
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Volume:
29
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/07363761211206384
Date:
March, 2012
File:
PDF, 266 KB
english, 2012
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