![](/img/cover-not-exists.png)
The emergence of marketing in Millennial new ventures
Pitta, Dennis, Lingelbach, David, Patino, Anthony, Pitta, Dennis A.Volume:
29
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/07363761211206384
Date:
March, 2012
File:
PDF, 266 KB
english, 2012