Relationship marketing and a new economy: it’s time for...

Journal of Services Marketing 2002 / 12 Vol. 16; Iss. 7

Relationship marketing and a new economy: it’s time for de‐programming

Gummesson, Evert
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Volume:
16
Language:
english
Journal:
Journal of Services Marketing
DOI:
10.1108/08876040210447315
Date:
December, 2002
File:
PDF, 171 KB
english, 2002
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