Managing the risk aspects of the product development...

Journal of Product & Brand Management 2006 / 06 Vol. 15; Iss. 4

Managing the risk aspects of the product development process at the Upjohn Company

Prevel Katsanis, Lea, Pitta, Dennis
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Volume:
15
Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/10610420610679610
Date:
June, 2006
File:
PDF, 160 KB
english, 2006
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