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The dirt on bikes: an illustration of CART models for brand...

The dirt on bikes: an illustration of CART models for brand differentiation

Lu, Jiang, Kadane, Joseph B., Boatwright, Peter
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Volume:
17
Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/10610420810896077
Date:
August, 2008
File:
PDF, 294 KB
english, 2008
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