A re‐evaluation of the product innovation‐decision process:...

Journal of Product & Brand Management 1995 / 10 Vol. 4; Iss. 4

A re‐evaluation of the product innovation‐decision process: the implications for product management

Parthasarathy, Madhavan, Rittenburg, Terri L., Dwayne Ball, A.
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Volume:
4
Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/10610429510097681
Date:
October, 1995
File:
PDF, 162 KB
english, 1995
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