What’s in a name? An intracultural investigation of...

Journal of Product & Brand Management 1999 / 06 Vol. 8; Iss. 3

What’s in a name? An intracultural investigation of Hispanic and Anglo consumer preferences and the importance of brand name

Bristow, Dennis N., Asquith, Jo Ann L.
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Volume:
8
Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/10610429910272457
Date:
June, 1999
File:
PDF, 223 KB
english, 1999
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