Promoting biodiversity: do consumers prefer feelings, facts, advice or appeals?
Schaffner, Dorothea, Demarmels, Sascha, Juettner, UtaVolume:
32
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/JCM-11-2014-1220
Date:
June, 2015
File:
PDF, 224 KB
english, 2015