CYNICISM AND ALIENATION AS MARKETING CONSIDERATIONS: SOME...

Journal of Consumer Marketing 1985 / 01 Vol. 2; Iss. 1

CYNICISM AND ALIENATION AS MARKETING CONSIDERATIONS: SOME NEW WAYS TO APPROACH THE FEMALE CONSUMER

Kanter, Donald L., Wortzel, Lawrence H.
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Volume:
2
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/eb038816
Date:
January, 1985
File:
PDF, 496 KB
english, 1985
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