Building customer relationships online: the Web site...

Journal of Consumer Marketing 2001 / 11 Vol. 18; Iss. 6

Building customer relationships online: the Web site designers’ perspective

Geissler, Gary L.
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Volume:
18
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/eum0000000006154
Date:
November, 2001
File:
PDF, 255 KB
english, 2001
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