Heritage branding orientation: The case of Ach. Brito and...

Journal of Brand Management 2016 / 1 Vol. 23; Iss. 1

Heritage branding orientation: The case of Ach. Brito and the dynamics between corporate and product heritage brands

Santos, Fernando Pinto, Burghausen, Mario, Balmer, John M T
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Volume:
23
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/bm.2015.48
Date:
January, 2016
File:
PDF, 366 KB
english, 2016
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