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Volume 23; Issue 1
Main
Journal of Brand Management
Volume 23; Issue 1
Journal of Brand Management
Volume 23; Issue 1
1
The corporate brand and strategic direction: Senior business school managers’ cognitions of corporate brand building and management
Balmer, John M T
,
Wang, Wei-Yue
Journal:
Journal of Brand Management
Year:
2016
Language:
english
File:
PDF, 457 KB
Your tags:
english, 2016
2
The Corporate Brand Identity and Reputation Matrix – The case of the Nobel Prize
Urde, Mats
,
Greyser, Stephen A
Journal:
Journal of Brand Management
Year:
2016
Language:
english
File:
PDF, 839 KB
Your tags:
english, 2016
3
Heritage branding orientation: The case of Ach. Brito and the dynamics between corporate and product heritage brands
Santos, Fernando Pinto
,
Burghausen, Mario
,
Balmer, John M T
Journal:
Journal of Brand Management
Year:
2016
Language:
english
File:
PDF, 366 KB
Your tags:
english, 2016
4
Corporate brands as catalysts in times of change: Lessons from a South African bank
McCoy, Sean
,
Venter, Peet
Journal:
Journal of Brand Management
Year:
2016
Language:
english
File:
PDF, 212 KB
Your tags:
english, 2016
5
The perceptions of supplier-buyer relations and its affect on the corporate brand
Flax, Jeremy
,
Bick, Geoff
,
Abratt, Russell
Journal:
Journal of Brand Management
Year:
2016
Language:
english
File:
PDF, 224 KB
Your tags:
english, 2016
6
Drivers of employee propensity to endorse their corporate brand
Morokane, Pride
,
Chiba, Manoj
,
Kleyn, Nicola
Journal:
Journal of Brand Management
Year:
2016
Language:
english
File:
PDF, 168 KB
Your tags:
english, 2016
7
17th International Corporate Identity Group (ICIG) symposium
Balmer, John M T
,
Abratt, Russell
,
Kleyn, Nicola
Journal:
Journal of Brand Management
Year:
2016
Language:
english
File:
PDF, 48 KB
Your tags:
english, 2016
8
Corporate brands and corporate marketing: Emerging trends in the big five eco-system
Balmer, John M T
,
Abratt, Russell
,
Kleyn, Nicola
Journal:
Journal of Brand Management
Year:
2016
Language:
english
File:
PDF, 114 KB
Your tags:
english, 2016
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