The effects of multiple‐ads and multiple‐brands on consumer attitude and purchase behavior
Teng, Lefa, Laroche, Michel, Zhu, HuihuangVolume:
24
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/07363760710720966
Date:
January, 2007
File:
PDF, 258 KB
english, 2007