The effects of multiple‐ads and multiple‐brands on consumer...

The effects of multiple‐ads and multiple‐brands on consumer attitude and purchase behavior

Teng, Lefa, Laroche, Michel, Zhu, Huihuang
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Volume:
24
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/07363760710720966
Date:
January, 2007
File:
PDF, 258 KB
english, 2007
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