The African American consumer revisited: brand loyalty,...

Journal of Consumer Marketing 2008 / 06 Vol. 25; Iss. 4

The African American consumer revisited: brand loyalty, word‐of‐mouth and the effects of the black experience

Steven Podoshen, Jeffrey
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Volume:
25
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/07363760810882407
Date:
June, 2008
File:
PDF, 243 KB
english, 2008
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