A Hong Kong study of advertising credibility

A Hong Kong study of advertising credibility

Prendergast, Gerard, Liu, Po‐yan, Poon, Derek T.Y.
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Volume:
26
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/07363760910976574
Date:
July, 2009
File:
PDF, 223 KB
english, 2009
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