Country image, informational influence,...

Journal of Consumer Marketing 2011 / 05 Vol. 28; Iss. 3

Country image, informational influence, collectivism/individualism, and brand loyalty: exploring the automobile purchase patterns of Chinese Americans

Wu, Guohua
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
28
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/07363761111127590
Date:
May, 2011
File:
PDF, 275 KB
english, 2011
Conversion to is in progress
Conversion to is failed