A life‐stage analysis of consumer loyalty profile:...

Journal of Consumer Marketing 2012 / 03 Vol. 29; Iss. 2

A life‐stage analysis of consumer loyalty profile: comparing Generation X and Millennial consumers

Pitta, Dennis, Gurău, Călin
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Volume:
29
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/07363761211206357
Date:
March, 2012
File:
PDF, 221 KB
english, 2012
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