Sport fan maximizing: following the best team or being the...

Journal of Consumer Marketing 2015 / 05 Vol. 32; Iss. 3

Sport fan maximizing: following the best team or being the best fan?

Norris, J. Ian, Wann, Daniel L., Zapalac, Ryan K.
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Volume:
32
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/jcm-02-2014-0856
Date:
May, 2015
File:
PDF, 216 KB
english, 2015
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