An efficiency comparison of direct and indirect channels in...

Direct Marketing An International Journal 2009 / 10 Vol. 3; Iss. 4

An efficiency comparison of direct and indirect channels in Taiwan insurance marketing

Ku Fan, Chiang, Wen Cheng, Shu
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Volume:
3
Language:
english
Journal:
Direct Marketing: An International Journal
DOI:
10.1108/17505930911000900
Date:
October, 2009
File:
PDF, 323 KB
english, 2009
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