What’s in a university logo? Building commitment in higher...

Journal of Brand Management 2016 / 3 Vol. 23; Iss. 2

What’s in a university logo? Building commitment in higher education

Japutra, Arnold, Keni, Keni, Nguyen, Bang
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Volume:
23
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/bm.2016.1
Date:
March, 2016
File:
PDF, 277 KB
english, 2016
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