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Volume 23; Issue 2
Main
Journal of Brand Management
Volume 23; Issue 2
Journal of Brand Management
Volume 23; Issue 2
1
What’s in a university logo? Building commitment in higher education
Japutra, Arnold
,
Keni, Keni
,
Nguyen, Bang
Journal:
Journal of Brand Management
Year:
2016
Language:
english
File:
PDF, 277 KB
Your tags:
english, 2016
2
Motivations to interact with brands on Facebook – Towards a typology of consumer–brand interactions
Azar, Salim L
,
Machado, Joana César
,
Vacas-de-Carvalho, Leonor
,
Mendes, Ana
Journal:
Journal of Brand Management
Year:
2016
File:
PDF, 284 KB
Your tags:
2016
3
Motivations to interact with brands on Facebook – Towards a typology of consumer–brand interactions
Azar, Salim L
,
Machado, Joana César
,
Vacas-de-Carvalho, Leonor
,
Mendes, Ana
Journal:
Journal of Brand Management
Year:
2016
Language:
english
File:
PDF, 284 KB
Your tags:
english, 2016
4
Positive affectivity as a predictor of consumers’ propensity to be brand loyal
Pulligadda, Sanjay
,
Kardes, Frank R
,
Cronley, Maria L
Journal:
Journal of Brand Management
Year:
2016
Language:
english
File:
PDF, 195 KB
Your tags:
english, 2016
5
An integrated model of customer-brand engagement: Drivers and consequences
France, Cassandra
,
Merrilees, Bill
,
Miller, Dale
Journal:
Journal of Brand Management
Year:
2016
Language:
english
File:
PDF, 266 KB
Your tags:
english, 2016
6
Toward a model of brand strategy adoption
Neuvonen, Heidi
Journal:
Journal of Brand Management
Year:
2016
Language:
english
File:
PDF, 284 KB
Your tags:
english, 2016
7
The magic of ‘great’ linked to product names
Martínez, Jose A
Journal:
Journal of Brand Management
Year:
2016
Language:
english
File:
PDF, 203 KB
Your tags:
english, 2016
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