Choosing non‐conventional treatments: consumers' attempt at...

Journal of Consumer Marketing 2010 / 03 Vol. 27; Iss. 2

Choosing non‐conventional treatments: consumers' attempt at controlling health care

Rajamma, Rajasree K., Pelton, Lou E.
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Volume:
27
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/07363761011027231
Date:
March, 2010
File:
PDF, 251 KB
english, 2010
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