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Industrial Marketing Management 2015 / 10

Buyer attractiveness as a catalyst for buyer–supplier relationship development

Makkonen, Hannu, Vuori, Mervi, Puranen, Miia
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Language:
english
Journal:
Industrial Marketing Management
DOI:
10.1016/j.indmarman.2015.09.004
Date:
October, 2015
File:
PDF, 852 KB
english, 2015
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