Is what you choose what you want?—outlier detection in choice-based conjoint analysis
Ku, Yu-Cheng, Chiang, Tsun-Feng, Chang, Sheng-MaoVolume:
28
Language:
english
Journal:
Marketing Letters
DOI:
10.1007/s11002-015-9389-3
Date:
March, 2017
File:
PDF, 800 KB
english, 2017