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Volume 28; Issue 1
Main
Marketing Letters
Volume 28; Issue 1
Marketing Letters
Volume 28; Issue 1
1
Distortion of price discount perceptions through the left-digit effect
Lin, Chien-Huang
,
Wang, Jyh-Wen
Journal:
Marketing Letters
Year:
2017
Language:
english
File:
PDF, 554 KB
Your tags:
english, 2017
2
A longitudinal examination of the impact of quality perception gap on brand performance in the US Automotive Industry
Akdeniz, M. Billur
,
Calantone, Roger J.
Journal:
Marketing Letters
Year:
2017
Language:
english
File:
PDF, 363 KB
Your tags:
english, 2017
3
Exchange and refund of complementary products
Y. Han
,
S. R. Chandukala
,
H. Che
Journal:
Marketing Letters
Year:
2017
Language:
english
File:
PDF, 330 KB
Your tags:
english, 2017
4
Setting prices in mixed logit model designs
Falke, Andreas
,
Hruschka, Harald
Journal:
Marketing Letters
Year:
2017
Language:
english
File:
PDF, 286 KB
Your tags:
english, 2017
5
Is what you choose what you want?—outlier detection in choice-based conjoint analysis
Ku, Yu-Cheng
,
Chiang, Tsun-Feng
,
Chang, Sheng-Mao
Journal:
Marketing Letters
Year:
2017
Language:
english
File:
PDF, 800 KB
Your tags:
english, 2017
6
The pitfall of nutrition facts label fluency: easier-to-process nutrition information enhances purchase intentions for unhealthy food products
Gomez, Pierrick
,
Werle, Carolina O. C.
,
Corneille, Olivier
Journal:
Marketing Letters
Year:
2017
Language:
english
File:
PDF, 457 KB
Your tags:
english, 2017
7
What really matters in attraction effect research: when choices have economic consequences
Marcel Lichters,Paul Bengart,Marko Sarstedt,Bodo Vogt
Journal:
Marketing Letters
Year:
2017
Language:
english
File:
PDF, 443 KB
Your tags:
english, 2017
8
Turning unplanned overpayment into a status signal: how mentioning the price paid repairs satisfaction
Garvey, Aaron M.
,
Blanchard, Simon J.
,
Winterich, Karen Page
Journal:
Marketing Letters
Year:
2017
Language:
english
File:
PDF, 589 KB
Your tags:
english, 2017
9
How often should a firm modify its products? A Bayesian analysis of automobile modification cycles
Yalcinkaya, Goksel
,
Aktekin, Tevfik
,
Yeniyurt, Sengun
,
Umar, Setiadi
Journal:
Marketing Letters
Year:
2017
Language:
english
File:
PDF, 541 KB
Your tags:
english, 2017
10
The influence of positive affect on consideration set formation in memory-based choice
Barone, Michael J.
,
Fedorikhin, Alexander
,
Hansen, David E.
Journal:
Marketing Letters
Year:
2017
Language:
english
File:
PDF, 316 KB
Your tags:
english, 2017
11
“No sale” items in auctions: do they really matter?
Alford, Bruce L.
,
Gilley, Otis W.
,
Wood, Charles M.
,
Obilo, Obinna
Journal:
Marketing Letters
Year:
2017
Language:
english
File:
PDF, 340 KB
Your tags:
english, 2017
12
Brand love: development and validation of a practical scale
Bagozzi, Richard P.
,
Batra, Rajeev
,
Ahuvia, Aaron
Journal:
Marketing Letters
Year:
2017
Language:
english
File:
PDF, 719 KB
Your tags:
english, 2017
13
Erratum to: Distortion of price discount perceptions through the left-digit effect
Lin, Chien-Huang
,
Wang, Jyh-Wen
Journal:
Marketing Letters
Year:
2017
File:
PDF, 177 KB
Your tags:
2017
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