Special Issue on Creativity Research in Advertising ||...

Special Issue on Creativity Research in Advertising || Finding the Keys to Creativity in Ad Agencies: Using Climate, Dispersion, and Size to Examine Award Performance

Willem Verbeke, Philip Hans Franses, Arthur le Blanc and Nienke van Ruiten
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Volume:
37
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/20460872
Date:
January, 2008
File:
PDF, 1.46 MB
english, 2008
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