NEW PRODUCT OR SERVICE ADOPTION: WHEN DOES IT HAPPEN?

Journal of Consumer Marketing 1988 / 02 Vol. 5; Iss. 2

NEW PRODUCT OR SERVICE ADOPTION: WHEN DOES IT HAPPEN?

Antil, John H.
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Volume:
5
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/eb008221
Date:
February, 1988
File:
PDF, 550 KB
english, 1988
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