Special Issue on Global Branding || Protecting Global...

Special Issue on Global Branding || Protecting Global Brands: Toward a Global Norm

Kate Gillespie, Kishore Krishna and Susan Jarvis
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Volume:
10
Year:
2002
Language:
english
Journal:
Journal of International Marketing
DOI:
10.2307/25048892
File:
PDF, 1.81 MB
english, 2002
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