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Industrial Marketing Management 2016 / 1

Revisiting the Task Media Fit Model in the era of Web 2.0: Twitter use and interaction in the healthcare sector

Leek, Sheena, Canning, Louise, Houghton, David
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Language:
english
Journal:
Industrial Marketing Management
DOI:
10.1016/j.indmarman.2015.12.007
Date:
January, 2016
File:
PDF, 337 KB
english, 2016
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