Food service franchisors and their co‐branding methods
Young, Joyce A., Hoggatt, Casondra D., Paswan, Audhesh K.Volume:
10
Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/10610420110398167
Date:
July, 2001
File:
PDF, 197 KB
english, 2001