Branding on the Web: A real revolution?

Journal of Brand Management 2001 / 9 Vol. 9; Iss. 1

Branding on the Web: A real revolution?

Ind, N, Riondino, M C
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Volume:
9
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/palgrave.bm.2540048
Date:
September, 2001
File:
PDF, 235 KB
english, 2001
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