Volume 9; Issue 1

Journal of Brand Management

Volume 9; Issue 1

1

A model for strategically building brands

de Chernatony, L

Journal:

Journal of Brand Management

Year:

2001

Language:

english

File:

PDF, 319 KB

english, 2001

2

Editorial: Brand research imperatives

Journal:

Journal of Brand Management

Year:

2001

Language:

english

File:

PDF, 110 KB

english, 2001

3

Branding on the Web: A real revolution?

Ind, N, Riondino, M C

Journal:

Journal of Brand Management

Year:

2001

Language:

english

File:

PDF, 235 KB

english, 2001

4

Shareholder-value-based brand strategies

Journal:

Journal of Brand Management

Year:

2001

Language:

english

File:

PDF, 229 KB

english, 2001

5

Perceptual positioning of international, national and private brands in a growing international market: An empirical study

Ghose, S, Lowengart, O

Journal:

Journal of Brand Management

Year:

2001

Language:

english

File:

PDF, 324 KB

english, 2001

6

Arsenal fall foul of Laddie's unexpected strike

Journal:

Journal of Brand Management

Year:

2001

Language:

english

File:

PDF, 165 KB

english, 2001

7

Commitment-led marketing: The key to brand profits is in the customer's mind

Taylor, Earl L.

Journal:

Journal of Brand Management

Year:

2001

Language:

english

File:

PDF, 95 KB

english, 2001

8

The masterbrand mandate: The management strategy that unifies companies and multiplies value

Journal:

Journal of Brand Management

Year:

2001

Language:

english

File:

PDF, 111 KB

english, 2001

9

Eve-olution: The eight truths of marketing to women

Journal:

Journal of Brand Management

Year:

2001

Language:

english

File:

PDF, 106 KB

english, 2001