Healthy Kids: Examining the Effect of Message Framing and...

Journal of Advertising 2015 / 04 Vol. 44; Iss. 2

Healthy Kids: Examining the Effect of Message Framing and Polarity on Children's Attitudes and Behavioral Intentions

Wyllie, Jessica, Baxter, Stacey, Kulczynski, Alicia
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Volume:
44
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.2015.1018462
Date:
April, 2015
File:
PDF, 615 KB
english, 2015
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