Understanding consumer database marketing

Journal of Consumer Marketing 1997 / 02 Vol. 14; Iss. 1

Understanding consumer database marketing

Schoenbachler, Denise D., Gordon, Geoffrey L., Foley, Dawn, Spellman, Linda
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Volume:
14
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/07363769710155820
Date:
February, 1997
File:
PDF, 151 KB
english, 1997
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