Part 2 of 2: Special Issue on Empirical Generalizations in Marketing || Game Theory and Empirical Generalizations concerning Competitive Promotions
Ram C. Rao, Ramesh V. Arjunji and B. P. S. MurthiVolume:
14
Year:
1995
Language:
english
Journal:
Marketing Science
DOI:
10.2307/184151
File:
PDF, 424 KB
english, 1995