IMC: a consumer psychological perspective

Marketing Intelligence & Planning 1998 / 06 Vol. 16; Iss. 3

IMC: a consumer psychological perspective

Hackley, Christopher, Kitchen, Philip
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Volume:
16
Language:
english
Journal:
Marketing Intelligence & Planning
DOI:
10.1108/02634509810217345
Date:
June, 1998
File:
PDF, 182 KB
english, 1998
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