Setting Quality Expectations When Entering a Market: What...

Marketing Science 2006 / 01 Vol. 25; Iss. 1

Setting Quality Expectations When Entering a Market: What Should the Promise Be?

Kopalle, Praveen K., Lehmann, Donald R.
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
25
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1050.0122
Date:
January, 2006
File:
PDF, 265 KB
english, 2006
Conversion to is in progress
Conversion to is failed