Street marketing: how proximity and context drive coupon...

Street marketing: how proximity and context drive coupon redemption

Spiekermann, Sarah, Rothensee, Matthias, Klafft, Michael
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Volume:
28
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/07363761111143178
Date:
June, 2011
File:
PDF, 281 KB
english, 2011
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