Performance effects of involving lead users and close...

Journal of Services Marketing 2012 / 10 Vol. 26; Iss. 7

Performance effects of involving lead users and close customers in new service development

Carbonell, Pilar, Rodriguez‐Escudero, Ana I., Pujari, Devashish
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Volume:
26
Language:
english
Journal:
Journal of Services Marketing
DOI:
10.1108/08876041211266440
Date:
October, 2012
File:
PDF, 302 KB
english, 2012
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