Impact of status brand strategy on materialism in Thailand

Journal of Consumer Marketing 2007 / 08 Vol. 24; Iss. 5

Impact of status brand strategy on materialism in Thailand

Sangkhawasi, Thirarut, Johri, Lalit M.
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Volume:
24
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/07363760710773094
Date:
August, 2007
File:
PDF, 212 KB
english, 2007
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