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Focal versus background goals in consumer financial decision-making
Aspara, Jaakko, Chakravarti, Amitav, Hoffmann, Arvid O. I.Volume:
49
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/EJM-04-2014-0244
Date:
July, 2015
File:
PDF, 349 KB
english, 2015