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Revitalizing mature packaged goods

Revitalizing mature packaged goods

Wansink, Brian, Huffman, Cynthia
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Volume:
10
Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/EUM0000000005673
Date:
July, 2001
File:
PDF, 261 KB
english, 2001
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