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Scarcity Appeals in Advertising: The Moderating Role of Expectation of Scarcity
Mukherjee, Ashesh, Lee, Seung YunLanguage:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.2015.1130666
Date:
January, 2016
File:
PDF, 325 KB
english, 2016