Consumers' perception of odd‐ending prices with the...

Journal of Product & Brand Management 2004 / 05 Vol. 13; Iss. 3

Consumers' perception of odd‐ending prices with the introduction of the Euro

Guido, Gianluigi, Peluso, Alessandro
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Volume:
13
Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/10610420410538096
Date:
May, 2004
File:
PDF, 264 KB
english, 2004
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