Redefining new product development teams: learning to...

Journal of Product & Brand Management 1996 / 12 Vol. 5; Iss. 6

Redefining new product development teams: learning to actualize consumer contributions

Pitta, Dennis A., Franzak, Frank, Prevel Katsanis, Lea
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Volume:
5
Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/10610429610152831
Date:
December, 1996
File:
PDF, 152 KB
english, 1996
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