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Sixth Invitational Choice Symposium || Choice Models and Customer Relationship Management
Wagner Kamakura, Carl F. Mela, Asim Ansari, Anand Bodapati, Pete Fader, Raghuram Iyengar, Prasad Naik, Scott Neslin, Baohong Sun, Peter C. Verhoef, Michel Wedel and Ron WilcoxVolume:
16
Language:
english
Journal:
Marketing Letters
DOI:
10.2307/40239893
Date:
December, 2005
File:
PDF, 1.10 MB
english, 2005