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Young Adolescents and Advertising on Social Network Games: A Structural Equation Model of Perceived Parental Media Mediation, Advertising Literacy, and Behavioral Intention
Vanwesenbeeck, Ini, Walrave, Michel, Ponnet, KoenLanguage:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.2015.1123125
Date:
January, 2016
File:
PDF, 494 KB
english, 2016