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The effects of congruent/incongruent magnitude...

The effects of congruent/incongruent magnitude representation on explicit and implicit knowledge of prices

Coulter, Keith S.
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Volume:
12
Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/10610420310491666
Date:
September, 2003
File:
PDF, 200 KB
english, 2003
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