A Content Analysis of Environmental Advertising Claims: A...

A Content Analysis of Environmental Advertising Claims: A Matrix Method Approach

Les Carlson, Stephen J. Grove and Norman Kangun
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
22
Language:
english
Journal:
Journal of Advertising
DOI:
10.2307/4188888
Date:
September, 1993
File:
PDF, 2.17 MB
english, 1993
Conversion to is in progress
Conversion to is failed